Orgill Case Study | 23 WHILE THE HOME HARDWARE TEAM CONTINUES to make improvements and enhancements to the West Helena location, nearly a year after the acquisition, the entire transition has proven to be a success. Today, the West Helena Home Hardware Center consistently ranks as one of the top performing stores in the Home Hardware family. Post acquisition, the store has seen sales increases in nearly every area while at the same time reducing expenses. Next steps for incremental improvements to the operation will include further addressing ecommerce needs and ramping up an aggressive advertising and marketing program that corresponds with Home Hardware’s traditional advertising cadence. The store also plans to engage with the community more through events and promotions, activities that have been curtailed in the past year due to COVID limitations. On the product assortment side, the Home Hardware merchandise manager will continue to work with CNRG and Orgill advisers to fine tune the assortment. Some areas they plan to address within the store include the lawn and garden and outdoor living offerings, live goods and the store’s substantial selection of workwear and clothing. In conclusion, the acquisition, conversion and onboarding of the former H&M Lumber Company into the Home Hardware brand serves as an excellent representative sample of how Orgill and CNRG work with businesses to both create a seamless transition, but also bring the full force of their retail expertise to bear on finding incremental improvements for a business. On the Path to Success 05 RESULTS
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