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ProSource Services

Products & Resources for Pro Dealers

What a Pro Wants

Professional customers have a focused approach to purchases: They aren’t at your store to browse or get ideas—they know what they need, want it quickly, and expect a fair price.

Likewise, contractors and tradesworkers want to forge partnerships with their favorite retailers. They want to do business with people who understand their trade and are committed to the end goal: Customer satisfaction.

This means providing pros with the products they need to get the job done and offering a showcase where customers can choose their products and finishes for their projects, no matter how big or small.

Starting With Your Market

Orgill’s ProSource Services focuses on the professional contractor base. We begin by identifying a store’s main trades serviced, then creating a tailor-made assortment of brands and products to transform that store into a pro destination.

  • What types of pro contractors & tradesworkers shop at your store?
  • What percentage of your sales do each of these groups contribute?
  • What product needs do your pro customers have?
  • What is the potential of your market share within your local marketplace?
  • Where are the greatest opportunities for growth?

Once this deep-dive is complete, Orgill will work with you to develop a complete store solution built around providing your customers with everything they need to get their jobs done.

A More-Efficient Sales Floor

Whether you want a sales floor that is designed around the needs of professional customers, or one that seamlessly appeals to D-I-Yers and pros, Orgill will make it happen.

Once we’ve gathered data about your market and the opportunities it presents, assortments will be generated. These items will be blended with your sales history, and use the results of your Hardware 101 Analysis (which identifies sales opportunities), to ensure your store has the products to support any pro’s projects.

Your ProSource transition will complement your store’s layout to offer the greatest potential for increasing store traffic, transaction size, and, ultimately, store profits.

A Pro Focus

For the pros, Orgill has professional-grade, custom assortments to meet a pro shopper’s needs. To help meet local contractors’ expectations, the assortments are attuned to your regional market’s tool styles and vendor preferences. Below are just some of the customer segments that Orgill supports through its ProSource Service:

  • Framing Carpenters
  • Finish Carpenters
  • Roofers
  • Siding Installers
  • Drywall Hangers
  • Cabinet Makers
  • Concrete Finishers
  • Masons
  • Flooring Installers
  • General Remodelers
  • Punch-List Specialists

The assortments for each of these customer segments have been developed using real-world research. Orgill knows what products these customers use, the brands they want, and how much they are willing to pay for them.

Staying Ahead of the Market

Orgill also realizes that the pro market is unlike that for a do-it-yourselfer. Sometimes a store’s backroom is every bit as important as the sales floor: There are times when pros can’t make it into the store.

That’s why ProSource goes beyond the boundaries of traditional D-I-Y store planning. With ProSource, Orgill offers merchandising strategies on how to maximize every inch of your store, including a backroom setup.

Orgill can integrate pro-focused concepts with finish-design components to create a dual-path retail strategy. This expands a retailer’s market opportunity to cater to contractors and end users alike, featuring a variety of design components from the departments you’d like to showcase.

Pricing It Right

Today’s pros and consumers are more cost-conscious than ever, and with our ProSource Program, you can be confident your items are priced right for your market so no margin dollars are left on the table.

To achieve this pricing balance, Orgill offers the Market Specific Pricing (MSP) program to ensure you’re not only priced competitively within your specific trading area but that you are also maximizing margin opportunities.

Bringing It All Together

So, whether you are looking for a store set that focuses solely on tradesworkers or a pro/D-I-Y dual-path assortment, Orgill has you covered. The ProSource Services will help you develop a strategy for going to market, design a sales floor around that strategy, and help implement a plan to achieve your maximum profits and success.

Ready to get started?

Learn More

For more information about our ProSource Services, contact John Martin.

1-800-347-2860 Ext. 5407